Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. Rita Gunther McGrath, Ian C. MacMillan

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity



Download Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity



Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity Rita Gunther McGrath, Ian C. MacMillan ebook
Publisher: Harvard Business Review Press
Page: 249
ISBN: 9781591396857


You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth -- and you need to achieve it without takking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? About the Authors Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset.

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